Know the most frequent mistakes that are made in LinkedIn when creating a profile, look for work or contact potential clientsLinkedIn is a propitious network to establish professional connections, establish new business relationships, get a job and even generate authority in your area. However, there are frequent errors in LinkedIn users that prevent them from creating these connections, maintaining them and even finding the page because it was poorly positioned in the search engines. Learn to eliminate them!
1. Poor clarity in the definition of a hearing
It is imperative that you delimit the people and companies with which you want to link yourself to keep in mind what kind of profile will grab your attention. The audience at which points determines not only the construction of your profile, but the language or even weaknesses that can be solved together.
2. Do not own your own URL
Customizing your URL will make it easier for people to mention you by putting a link to your profile on LinkedIn. The first thing to do is to modify the link in the edit arrow, taking into account that if your name is frequent the address will already be used.
In this case, add your middle name or put the initial between your first name and last name to try alternatives that are simple to link.
3. Use an unflattering headline
The header should be valuable to encourage entry into your profile, so that not only the university degree or the career you are studying should highlight, but also a brief description of your aspirations or experience. For example, it is preferable to define yourself as a publicist of the university looking for opportunities in a certain sector, simply a publicist.
If you do not mention that you are looking for work, there is no way your potential contacts will know. Add to the title or studies the details of your professional passions and try different ways of expressing the information to evaluate which gets higher click rates.
4. Write in block
The sections provide clarity and make information easily digested. Write without separation by topic (volunteering, experience, academic training, among others), conveys the feeling that the text is tedious and that you do not know how to express yourself properly.
Play with the order of the sections to hierarchize according to your criteria, dragging one above the others to give greater visibility to those you consider transcendental. A recent graduate will prioritize the projects on experience section, because he just went out to the labor market.
5. Limit the description of your services
The profile should include the services provided by the company, describing each action briefly and with concrete words so that the public knows how your business can be useful.
It links the work of the company to testimonials or concrete studies, adds evidence of achievements and makes an attractive video presentation on services in order to attract clients. Remember to use SEO standards to achieve a good positioning of the page.
6. Insufficiency of original content
This type of content generates authority, especially if you tell your experiences and share the knowledge acquired during the journey of the company or your career. Make sure your profile adds value and whoever visits it will learn something about your work.
The original content will create a network of contacts and followers interested in imitating aspects of your career or contacting you. You can even appeal to something you’ve written before and refloat it every so often.
7. Disable keywords
Add them to different locations in your profile to throw valuable data to search engines. The keywords allow you to be easily in the breadth of the network, in fact placing them in the summary is a good strategy to position yourself with the essential data that are ultimately those that will achieve your goals.
8. List Unknown Skills by LinkedIn
Adding skills is necessary to make it easier to search for results and highlight your strengths, but selecting skills that LinkedIn does not recognize will only bury your resume among so many others.
Use the skills LinkedIn has already entered into your system to make sure the program understands and interprets them correctly, so that they become a positioning and recruitment strategy.
9. Exclude numbers
The numbers speak for themselves because they show a specific value created by the company or by your work in it. Evaluate what was your greatest achievement to date and express it in figures to boost your profile.
10. Choosing the wrong picture
Judgments are frequently made about what you see, so your appearance will project characteristics of your personality that may or may not be true. Create a good first impression by taking a photo suitable for the workplace.
The chances of someone looking at your profile increase if you add a photo, but it must be taken by a professional and have good quality. Under no circumstances do you offer a selfie as a presentation.
11. Believe that the profile picture is enough
It takes advantage of all the functions, including those that allows to establish a background photo. Make sure the image fits your company or what you want to convey, considering the size so that it is not stretched or pixelated.
You can add documents, links, videos and presentations, do not just stick to the basics, but use the tools available especially if it is visual resources.
12. Never complete the abstract
It is crucial to stand out in the search results; in fact, it is the most important part of your profile. The keywords are the path of positioning to be found and should relate to the services of your company, the work you develop or the job you want.
13. To ignore the call to action in the summary
LinkedIn could work as a business hitch so specifying a call to action (CTA) is critical to achieving higher conversion rates. It is a way to encourage communication with potential customers or allies, if you also add your phone and your email address.
A good strategy is to offer a free consultation to those who are interested in contacting you, so that you ensure the communication and generate relationships with new clients.
14. Dismiss recommendations
To generate trust and credibility requires other people who positively value your work or the services of the company. It has a variety of recommendations that aim at specific objectives, whether it is from former clients, employers or teachers, depending on the stage in which you are.
Make sure that referrals apply only to you instead of being generic, because appraisals like “work hard and be a piece of value in the company”, do not show your work qualities.
15. Do not use the Alumni tool
It serves to contact people who attended your college or university, and can filter by site, company, job, date of graduation and other options. It is a resource to find work or improve your current performance, including the completion of business.
Access the tool by clicking on the home page, going to “My network” and choosing “Search for old friends”. You will achieve a meaningful and beneficial network of links.
16. Apply “copy and paste” in the contact invitation
Customize invitation messages to build or extend the network of contacts. You will show genuine interest in having the support of that person, briefly explaining the reasons that prompted you to write. Add information about who you are and how you found your profile.
17. Require an unknown contact
Once you manage to communicate with the person you want, avoid expressing your immediate willingness to join your company or sell you a service. Forge a friendly connection by asking for an informative interview to get advice on your career.
If the person is willing to talk to you again because you have done your job well, then you can try to sell or apply for a position. Always try to add value to your contacts so that you do not go unnoticed.
18. Lack of follow-up
The quality of content is more important than quantity, so you should send updates of your profile to contacts you already have. It works particularly when someone was provided as a reference for you to get a job, it facilitated an interview or a sale.
Those involved will want to know that they were useful to your purpose and will be flattered. After all, you may need your help again and sending updates only takes a few minutes.
19. Forgetting to participate
Maintaining the contact is the main function of LinkedIn, because from there are derived possible commercial relations or contracts of work. Write to people who are part of your network, congratulating them on your new job achievement or your birthday.
20. Carefree about privacy settings
Keep in mind that any LinkedIn user can know who visited your page when you set up a public profile. This is useful for being informed about people who check your profile frequently, maybe they are recruiters. In this sense, the public profile is advantageous.
However, checking someone’s profile many times because you are in the job search or business ideas can be overwhelming for the person. If you can not contain the anxiety, limit the profile settings to provide less information to your users.
21. Disapproving Reminders
The “Relationship” tab is a tool for reminders about the last people you added to your network, in which you can detail what your interests are or how the meeting was made concrete. It is information that you will reuse and only you can see what you write there.
22. Do not Export Contacts
Obtain an Excel spreadsheet with the name, position and communication channels with different contacts in the “Connections” tab, by pressing the orange gear symbol in the right corner and clicking “Export LinkedIn Connections” in the advanced settings.
It serves to review the conversations quickly or keep important data if you lose access to your account by an unforeseen technical or a fall of the network. It will be a sort of digital agenda ready to act at any moment.
23. Exclude advanced search tools when you are looking for a job
It increases the chances of getting the desired job simply by using the available filters. Instead of performing the search by name, it adds keywords, industry sector, location and other aspects that may yield better opportunities. It is even possible to save the jobs that interest you.
The author of this post works at the leading UK dissertation writing service. Jessica has a degree in Social Work and has been providing dissertation help to students from all across the globe. Jessica loves to read fictional novels and is a great Sherlock Holmes fan. She loves her job as an expert dissertation writer and is glad to be a part of the dissertation writing service program.
Category: study abroad